Writing posts for Facebook is quite different than writing normal business content for the web. Facebook is a unique marketing venue that requires a special touch to connect with your fans. Let’s explore some techniques to use when writing posts for your business Facebook page.
When you write for Facebook, your fans are expecting a personal touch. They want to feel as if they are insiders and privy to special information. It’s ok to make your posts informative, but they shouldn’t always be written like a press release. At least some of your posts should talk directly to your readers. Keep your posts professional, although it is all right to be lighthearted every once in a while. Read more…
