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Twitter To Increase International Growth With Yandex Search Partnership

By | February 21, 2012 | Social Media, Social Networks, Twitter, Twitter Ads | No comments

Yandex, the largest Russian search engine with almost 60% market share (and seventh-largest internet search engine worldwide) just announced that they came to an agreement with Twitter, which allows them to display real-time Twitter data in its search results. Users will also be able to search by usernames and hashtags.

They obtained a license for the full feed of all public tweets in all languages, but obviously they’ll have a focus on the tweets of Russian, Belarusian, Kazakh and Ukrainian Twitter accounts, covering a total of 2M users. Data will be displayed via the url twitter.yandex.ru and Yandex’s blog search. Read more…

Social Media Management Company Tracx Closes $4.4M Series B Funding

By | February 17, 2012 | Facebook, Facebook Ads, Social Media, Social Media Management, Social Networks, Twitter, Twitter Ads | No comments

New York, NY-based Tracx, which recently launched a social media management platform, just announced that they raised $4.4M in Series B funding.

Backers include venture capital firms Flybridge Capital Partners and Revel Partners, and the money will mainly be used to support growth and international expansion. In addition, Jeff Bussgang from Flybridge Capital Partners and Charlie Kemper from Revel Partners have joined tracx’ Board of Directors.

Founded by CEO Eran Gilad in 2008, tracx main product offers a SaaS social media management platform designed to provide professional users with the tools to build, manage and monetize their social presence.  Read more…

Social Network Advertising Company Compass Labs Grabs $6M in Additional Funding

By | February 17, 2012 | Facebook, Facebook Ads, Social Networks, Twitter, Twitter Ads | No comments

Venture firms New Enterprise Associates (NEA) and Presidio Ventures added another $6M to social media ads company Compass Labs, bringing its total funding to $12M. Previous investors include NEA-IndoUS Ventures and TriplePoint Capital.

Compass Labs IQ Platform can reach 175 million plus social media users on Facebook and Twitter, and its API tool offers Precise Targeting, Optimized Execution and Actionable Insights as its main features.

To target audiences CLIQ uses natural language processing & Artificial Intelligence (AI) technologies to parse the vast flood of public discourse, graphs, checkins and other forms of content. Read more…

Twitter Offers $100 in Free Ad Credit, Powered by American Express

By | February 17, 2012 | Twitter, Twitter Ads | No comments

According to Techcrunch, Ad Age and other news sources, Twitter currently offers the first 10,000 businesses that apply a $100 free advertising credit for their self-serve ad program.

There’s a small catch though: in addition to following American Express on Twitter (obviously) you also need to own a card or accept them as a payment method.

It’s a logical step for Twitter to open up their platform to more businesses, as they currently only count 3000 (albeit bigger) advertisers. Read more…

Writing Posts for Facebook Business Pages

By | June 5, 2011 | Facebook, Facebook Pages | No comments

Writing posts for Facebook is quite different than writing normal business content for the web.  Facebook is a unique marketing venue that requires a special touch to connect with your fans. Let’s explore some techniques to use when writing posts for your business Facebook page.

When you write for Facebook, your fans are expecting a personal touch.  They want to feel as if they are insiders and privy to special information.  It’s ok to make your posts informative, but they shouldn’t always be written like a press release.  At least some of your posts should talk directly to your readers.  Keep your posts professional, although it is all right to be lighthearted every once in a while.  Read more…

Ten Tips to Increase Your Twitter Fan Base

By | June 5, 2011 | Twitter | No comments

Twitter is an indispensible social media tool for bloggers and online small business owners. Within a short while, this social interaction service has become so popular that it is being actively used by even politicians and celebrities. Twitter is a household name today. In this article, you will find ten important tips to get more followers.

1. Tweet and Tweet Helpful Things

We can find thousands of idle Twitter accounts, the owners of which may have even forgotten their user IDs. There is no wonder these accounts tend to lose followers in the long run. The whole point of this social media tool is to inject useful tips and insights into the Web community. This can be done only through tweeting regularly.  Read more…

6 Ways to Gain Exposure and Build a Following Online

By | June 5, 2011 | Social Networks | No comments

Gaining exposure online by leveraging the internet and social media platforms is not just for big business with substantial budgets or internet experts. Small businesses and individuals can simply and cost effectively gain a following and raise their public profile. Artists, writers, bands and other creative enterprises can also successfully use the simple strategy explained below.

1. Have a website

Having your own personal or business site has several advantages.  Read more…

Using Social Networking Sites for Business Reasons

By | June 5, 2011 | Social Networks | No comments

The thought of social networking in the business sense probably has some negative perceptions on the part of some people in management positions. One perception is that employees waste a lot of company time on the Internet, updating or posting on their Facebook or Myspace pages. Although internet usage for personal reasons on company time is a problem that many companies have to deal with, there are some things a company can do to use social networking sites to their advantage.

Statistically a person is more likely to click on a link posted on a Facebook page than on a banner ad. If you have a lot of friends on Facebook, this could be quite beneficial. Also, links posted on Facebook pages get a better response than e-mail campaigns. In this age of spam, people spend more time deleting e-mails than actually reading them. Even Twitter gets a better response rate than some banner ads or e-mail campaigns. So why shouldn’t you use those statistics to your company’s benefit?  Read more…